Here’s
another upbeat jam that embraces a more eclectic sound. Alex Bruce’s second
single “Go Crazy” under Sony Music Philippines is a collaboration with
Filipino-Canadian songwriter and producer August Rigo, the other half of the
songwriting duo behind BTS’s worldwide smash “Black Swan.”
Having
written or produced songs for Justin Bieber, One Direction, Kehlani, and BTS to
name a few, Rigo takes pride in being part of Alex Bruce’s upcoming release.
The hitmaker who co-wrote three tracks on Justin Bieber’s multi-platinum album,
My World 2.0 and brought a distinct
flavor to several pop, R&B, and hip-hop releases of the last decade, once
again enlisted his fellow songwriter and producer Vince Nantes to come up with
a potential hit that appeals specifically to Bruce’s charismatic persona.
“My
management and I had been speaking to Sony Music’s Roslyn Pineda about possibly
working together, and they thought that Alex and I would be a great fit,” Rigo
shares about how he ended up writing for the rap sensation. “I wanted to make
sure to capture the energy and vibe of Alex’s current music because I really
loved what they had going on. I just wanted to incorporate some of my vibes
with hers to create something real fresh and new but still true to her and what
she has built thus far.”
Alex
returns the favor by expressing how truly honored she is working with the
musician for the global stars. “Actually, I didn’t know him at first, until I
was introduced to his body of work. I was a big fan of those artists he worked
with. I remember the first time I chatted with him over Skype, and got amazed
after finding out how down to earth this person is. He’s so kind,
accommodating, and friendly despite his accomplishments. He just unlocked a new
version of me.”
Bruce
previously released “Pull It Off,” her first single under Sony Music
Philippines. It peaked at number 3 on Wave 89.1’s weekly countdown, setting the
record for the youngest female artist to chart in the R&B/hip-hop radio station’s
history.
Alex Bruce’s latest
single “Go Crazy” is now available on Spotify
and other music streaming/download platforms worldwide.