Released in collaboration with ShowBT
and Sony Music Philippines, the merch promises a ‘full fan experience’ with its
three main collections
Filipino
pop supergroup SB19 is welcoming 2022 with an exclusive merch line named
after their record-breaking EP, Pagsibol.
The
official Pagsibol merchandise features an assortment of designs
heavily referenced by the emerging global stars’ chart-topping songs, as well
as their corresponding videos and artwork.
Proudly
made in the Philippines, the premium merch promises a ‘full fan experience’ with
its three main collections: What? Collection, which includes an Iron-On
Patch and Enamel Pin as inspired by the critically acclaimed first single; MAPA
Collection, which includes a bundled T-shirt and a collectible photocard,
handmade resin keychain, along with its own Iron-On Patch and Enamel Pin
inspired by the smash anthem for parents and family; and Pagsibol Collection,
which includes a poster and a photobook.
A
first of its kind in the P-pop scene, the SB19 photobook is full of inclusions
and goodies for the fans such as the collectible streaming plaque, SB19 poster,
postcard, sticker sheet, and the much-anticipated random member photocards
included in each unique copy. “It was curated by fans for fans, and we wanted
to make sure that it would live up to expectations especially with it being the
first of its kind for P-pop,” the Sony Music Philippines merchandise team
shares in an official statement. “Fans are sure to hunt down for their bias in
SB19, or even all the member photocards.”
The
exclusive merch line was conceptualized and produced by Sony Music Philippines,
SB19, and ShowBT. To help execute the ideas, the merchandise team collaborated
with Filipino artists Irmay Ledesma and Bea Zaragoza to come up with top-notch
designs that reflect the SB19 brand, as well as what their music stands for. The
team also made sure that the merch line adheres to the Filipino group’s vision,
and is representative of the aesthetic of SB19 and their music.
Given
SB19’s status as one of the biggest and most awarded boybands in Asia, the team
wanted to bring the same big-caliber treatment that fans of international and
K-Pop artists have experienced when it comes to merch. “We made sure to involve
SB19 members and ShowBT in every step of the way - from concept, design, down
to execution and production. We presented our own ideas in the beginning, and
from there, the ideas evolved as to what the whole team envisioned for the
project. Specifically, SB19’s Justin De Dios serves as a co-creative director
for the project, pitching in his input for all the studies and acting as
liaison for the rest of the members when it comes to creative decisions.”
As
of press time, the official Pagsibol merchandise has been getting good
feedback based on the volume of orders and online hype. According to the merch
team, the fan anticipation has been high, especially for the release of the
photobooks, which received a large number of pre-orders prior to its release.
The
official Pagsibol merchandise is available on the following channels:
For local
online purchases:
http://sb19pagsibol.officialcostore.com
For
international purchases (ships worldwide):
http://sb19pagsibol-int.officialcostore.com
For
pick-up and in-store purchases, items are available at the CO. Store, 3/F
Shoppesville Mall in Greenhills, San Juan. The merch line will also be
available for purchase soon via Shopee and Lazada.
