Itogon Coffee, one
of our country’s premium specialty coffee from Benguet province, debuts at the
World Travel Market London (WTM London), the leading global event for the
travel industry that will take place from November 4 to 6.
Tourism Promotions
Board of the Philippines (TPB) and Henry & Sons will brew, serve and share
the beautiful story behind this delicious coffee from Itogon, a mining town in
Benguet that is continuously transforming into a sustainable coffee-growing
community. This opens an opportunity for Henry & Sons’ to fulfill its
commitment to bring back the Philippines in the global coffee spotlight through
a sustainable coffee economy.
Through the
Foundation for Sustainable Coffee Excellence, the advocacy arm of Henry and
Sons, different programs are being conducted to help the farmers produce
quality coffee beans. While the country takes pride in brewing the Itogon
coffee at the WTM London, the beautiful journey of the coffee farmers from
mining profession to growing, harvesting and delivering delicious coffee for
the world to taste will also be shared during the event. The Institute for
Coffee Excellence's Chief Educator Raoul de Peralta will brew and man the
coffee bar at the Philippine Pavilion.
WTM London is a
global event where industry professionals meet and conduct business deals.
Through its industry networks, unrivaled global reach, WTM London creates
personal and business opportunities, providing customers with quality contacts,
content and communities.
Get to taste Itogon
coffee and contribute in helping them shift their main livelihood from mining
into coffee farming and in empowering the farmers to process world-class
specialty coffees in their own backyards.
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