KAIA’s
new track blends contemporary pop music with hip-hop and EDM elements
After
being publicly launched last month by ShowBT Philippines, the global
entertainment company responsible for catapulting SB19 into global stardom,
P-Pop girl group KAIA is now ready to seize the spotlight with the
release of their pre-debut single “KAYA”—out today on December 10 (Friday)
via Sony Music Philippines.
Derived
from the Filipino word which means finding one’s own courage, the upbeat
electro-pop track tackles the importance of coping with the turbulent times,
and being able to bounce back stronger amidst the adversities in life. The song
is written by Maegan Adriano and KAIA themselves, who took inspiration from the
hardships that they’ve gone through as a group.
“We
are nervous and excited at the same time,” the all-girl ensemble shares in a
statement. “We are excited to show people what we've been working hard for in
the past months, and we're hoping that people will give love and support to our
pre-debut single, KAYA.”
Produced
by Mr. Lee Oh Won (SB19, SHINee’s Taemin, Stray Kids, TVXQ and Wanna One) and
Han Seungtaek, “KAYA” delivers a sonically adventurous sound built around
contemporary pop trends and hip-hop/EDM elements. It’s a catchy banger that
serves as a great introduction to the members’ interesting and diverse
personalities, as well as their hands on approach towards the creative aspects
of music-making.
As
ShowBT Philippines Content Strategist and Digital Marketing Specialist Reine
Tan sums it up, “Aside from their major involvement in their music and content,
their unique personalities and talent, complete with a carefully formulated
concept and direction in terms of their music, KAIA will be able to tell a
story from their own creative perspectives.”
The
official release of “KAYA” will be accompanied by a music video
shot by Jonathan Tal Placido. KAIA reveals that they had a great time working
on the visual showcase for the track, and despite the nerves, they soldiered on
and gave their best to deliver a fantastic number. “Everyone behind the camera
were professionals and very open to suggestions and opinions,” KAIA said. “The
shoot went very smoothly. All in all, it was a great experience and we all had
fun on set.”
Last
month, ShowBT Philippines welcomed the members of KAIA (Charlotte, Angela,
Sophia, Alexa, Charice and Joanna) through a series of concept videos and
photos. According to ShowBT Philippines, the girls from the breakout pop group
were handpicked from a number of trainees who joined the auditions. “The
company held monthly evaluations and chose the members with the best chemistry
and synergy until finally, the 6 members of KAIA showed their potential to
debut,” Reine adds.
With
KAIA’s enormous talent and determination shown on full display, ShowBT
Philippines promises that SB19’s sister group will leave a mark in the local
entertainment industry, and hopefully make a name for themselves on a global
level. “We cannot say much of the plans as we want to give you a surprise and
let you experience KAIA as they come, but one thing is for sure: they are
definitely worth the wait.”
KAIA’s pre-debut single “KAYA” is out now on all digital music
platforms via Sony Music Philippines. Watch the music video here.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.