Sony Music Entertainment Philippines and Benj Pangilinan honor the tradition of ‘paying it forward’ through Season of Giving campaign

The initiative is part of a campaign to engage the country in a fight to alleviate food insecurity and malnutrition

Manila, Philippines – Sony Music Entertainment Philippines (SMEP) and Filipino singer-songwriter Benj Pangilinan have recently linked up with Rise Against Hunger Philippines (RAHP), an international hunger relief organization that distributes food and life-changing aid to the world's most vulnerable, to support communities in Manila that are impacted by food insecurity and malnutrition.

This initiative is part of Sony Music Group’s global ‘Season of Giving’ campaign, where the company upholds its commitment in collaborating with partner organizations through a series of in-person events and charitable activities.

For this particular project, the international record label has collaborated with Rise Against Hunger Philippines in enacting programs that are design to uplift the lives of many people through food aid and entertainment. In a collective statement, RAHP was all praises to Sony Music Philippines and Benj for spreading the holiday joy with the children this season of giving. “Their dedication to give back not only makes this holiday season merrier for the kids, but also makes our mission to achieve food security all the more possible.”

The fast-rising recording star has recently joined the SMEP team through a day of volunteering and performances at the Better World Tondo community center, which functions as a food bank and feeding center. This is where RAHP holds food drives, and the AHA Learning Center manages an after-class studying program for the disadvantaged kids.

Aside from providing relief and assistance to the beneficiaries, Benj performed two songs, including his current single, “Dance Like You.”

“Giving back has always been something I’ve loved doing,” the Sony Music talent said. “This opportunity was a wonderful experience for me. Sometimes, when you bless others, you realize later how much you’ve gained and learned from the experience. I’m also grateful to Sony and my management team from Genesis for sharing my vision when it comes to giving back to the community.”