The collaborative track pushes their artistry in a bold
direction
OPM is abuzz with excitement as P-Pop
kings SB19 and legendary rapper Gloc-9 drop their joint single “KALAKAL” today on all digital music
platforms worldwide via Sony Music Entertainment.
The monumental collaboration finds both
music titans taking their creative direction to previously uncharted places and
harnessing their gifts with a balance of star power and dynamism.
According to SB19, they reached out to
Gloc-9 first for a potential partnership after performing together on the
well-received PAGTATAG! Finale concert, which was held at the Araneta
Coliseum a few months ago.
“What sets this collaboration apart from
anything that we’ve done before is that we took it upon ourselves to be as
involved as possible from the beginning of the creative process,” the GENTO hitmakers
share in a press statement. “Aside from brainstorming from scratch, we were really
hands-on in sharing our melodic and lyrical ideas. Sir Gloc-9 also approached
the material with his own creative stamp and further solidified the
storytelling aspects of our final output. The result is something that we’re
excited to share with our music fans: a rousing chant that brings out the best
of both worlds in uniquely inspiring ways.”
All members of SB19 and Gloc-9
contributed individual songwriting parts and verses on “KALAKAL,” while putting
their collaborative hats together in coming up with the chorus and hooks. The
five-piece pop act admits that the iconic hip-hop star’s presence motivated
them to write from a place of vulnerability and truth, while taking into
consideration the anthemic aspects of the production.
“We’ve always wanted to make a song that
resonates with people of varying generations, a material that will encourage
them to beat their chests out and sing along in their full emotional glory,”
SB19 explains. “KALAKAL, with its impactful instrumentation and earworm
appeal, was made in pursuit of authentic human connection.”
More than shining a light on unique
Filipino consumerism, “KALAKAL” is a powerful track that showcases their
journey of empowerment and longevity. It also chronicles their story of
building their legacy as artists through years of hard work, perseverance,
humility, and pure talent.
Gloc-9 adds, “This song is
all about believing in your own craft. Despite being years ahead of them, I was
actually inspired by SB19’s level of dedication and confidence. I also admire
their willingness to learn and explore ideas that may not necessarily reflect
the way they work. I would love to collaborate with them again, if given a
chance.”
Stream SB19 and Gloc-9’s new single “KALAKAL” via Sony Music
Entertainment.
As part of their ongoing
campaign to promote “KALAKAL” on a grassroots level, SB19 partnered with select
local businesses to engage its followers in exploring the deeper meaning behind
the song through the member’s individual preferences. For more information,
check out the social media pages of SB19 and Sony Music Entertainment
Philippines on how to join for a chance to win a special prize.
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