OFFMUTE offers emerging
artists from across all genres a dedicated platform to pursue their own creative vision and
reach audiences across Southeast Asia
New artists on board
include acclaimed Philippine singer-songwriter Clara Benin, Indonesian alt-pop
sensation Mezzaluna and Malaysian recording star liesl-mae
Sony
Music Entertainment announced today the launch of OFFMUTE – a new pan-regional
label focused on championing new and emerging Southeast Asian talent by drawing
on the combined experience of Sony Music’s entire Southeast Asian team.
OFFMUTE
gives emerging recording artists across all genres an opportunity to develop
their own music and follow their creative vision. The new label will support
Southeast Asian artists in amplifying
their music and building a strong
pan-regional audience base through enhanced promotional, marketing and artist
development, drawn from Sony Music's global expertise and resources.
“OFFMUTE
is a first-of-its-kind label in this part of the world, embracing the eclectic
appeal and rich diversity that Southeast Asia has to offer, empowering artists
with the resources and expertise to find success in a diverse region,” said Shridhar Subramaniam, President, Strategy
and Market Development, Asia and Middle East, Sony Music Entertainment. “That
offering is compelling for a new generation of artists in the region and we’re
excited to help these artists fulfil their potential in the years to come.”
Ariel
Fung, Executive Vice President, Sony Music Southeast Asia, expresses his enthusiasm
on the label’s attempt to solidify its foothold in the global music industry.
“I am so excited to see the launch of OFFMUTE which embraces different genres
of artists with their unique culture and style, and with the potential of
cross-border success.”
NEW OFFMUTE ARTISTS FROM
PHILIPPINES, INDONESIA AND MALAYSIA
OFFMUTE also announced today three new signings for the label:
acclaimed Philippine singer-songwriter Clara Benin; Indonesian alt-pop
sensation Mezzaluna; and Malaysian recording star liesl-mae.
An
acclaimed singer-songwriter in the Philippines, Clara Benin is renowned
for her captivating songs that blend unspoken ruminations with commitment and
depth. Amassing more than 25 million streams on combined music platforms
Spotify and YouTube, Benin frequently headlines local and international music
festivals, and won multiple awards including Wishclusive Contemporary Folk
Performance of the Year for her song “I Rose up Slowly”.
Roslyn
Pineda, General Manager, Sony Music Philippines, speaks of Benin’s potential to leave
a mark with the international audience. “When my team and I discussed the
vision for OFFMUTE, we immediately thought Clara Benin embodied what the label
was all about,” Pineda reveals. “And it’s great that the other markets think so
too. With a Southeast Asian team
supporting her, we’re thrilled that Clara’s moving vocals and introspective
songwriting will reach new audiences across the region.”
Another
addition to the OFFMUTE family is Mezzaluna, a talented and gifted
singer-songwriter based in Indonesia who comes from strong musical lineage and quickly
emerged as a standout artist with incredible achievements in her own right.
With deep, soulful vocals and an intensely personal storytelling style, the
20-year-old alt-pop sensation marks her journey as a solo star capable of
delivering inspiring and powerful songs with a universal reach. She will be
releasing her debut single this year, which OFFMUTE will be amplifying across
the region.
Malaysia’s
liesl-mae completes the record label’s wide-ranging selection of music
acts. Making waves in the Malaysian music scene with her soothing,
almost-lullaby-like tunes, the recording star will now see her talent showcased
across Southeast Asia through OFFMUTE. She plans to release her own music and
collaborate with other artists under the new label, as well as harness her
newfound platform to advocate for mental health education and awareness.
Follow
OFFMUTE on socials:
Facebook:
https://www.facebook.com/offmuteASIA
Twitter:
https://twitter.com/offmute
Instagram:
https://www.instagram.com/offmute/
TikTok:
https://www.tiktok.com/@offmute
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I was able to join the virtual launch of OFFmute music label.
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