After
exciting the public with impressive teasers that raised the bar to global
standards, SB19 finally unravels a
new music era that not only elevates their sense of creative aptitude and sonic
ambition, but also uncovers their range and discipline as thespians of their
own craft.
Their new single “What?” under Sony Music Philippines stakes its claim to global domination with a contagiously massive sound that’s larger and louder than life. Veering away from the glossy, dance-pop tunes and anthemic ballads of Get In The Zone, SB19 are pushing the envelope production and songwriting-wise on their latest track, as they command supremacy of P-Pop’s explosion in the global market without resorting to formulaic tricks and pandering to trends.
This
time, the acclaimed boy band are transcending the genre that positioned them to
become the formidable stars that they are now: comfortable with the convergence
of personalities, styles, and influences — while embracing a musicality that is
hard to pin down, and refuses to be categorized. “The song ‘What?’ is really
different from what we have done before,” main rapper and lead vocalist Pablo
shares in a statement. “This one has a more aggressive take to it compared to
our previous songs, so I really had to force out the ‘oomph’ in the voices of
the members. I was really meticulous with the recordings, but so were they.
That's why we would record 'til morning and until everyone was satisfied with
their parts. The feeling had to be there.”
SB19’s
very own Pablo, who is also credited as one of the songwriters and producers of
SB19’s latest song, reveals that “What?” proves that they’re “not just here to
play games or act cool.” He admits, “A lot of people still doubt us, denouncing
everything that we do and everything that we're trying to achieve. We love what
we do, that's why we do it respectfully. ‘What?’ is about self-love and
empowerment. Each of us has our own flag. We should be proud of it and raise it
as much as we can. As SB19 and as individuals, we know that we're not the best
at everything, but that shouldn't stop us from what we want to achieve.”
The
release of the song comes with a visual accompaniment that marks a triumphant
return to the band’s groundbreaking aesthetic and empowering message. The music
video of “What?” shows SB19 in
battle mode as they claim freedom in a fictional, post-apocalyptic war zone,
and exude an aura of power and longevity to go along with its cinematic appeal.
SB19’s “What?” is the first single off the award-winning group’s yet-to-be-revealed but highly anticipated follow-up to their debut album, Get In The Zone.
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