About the One K Global Campaign
In 2015, the One K Global Campaign was launched as a part of a popular movement for Korean Unification and to contribute to a larger effort to advance regional peace and global security.
Action for Korea United's "A New Era Unification Song Campaign" spread a yearning for Korean reunification and strong desire for "One Korea." The Campaign kicked off with highly publicized events in the USA, Japan and a One K K-Pop concert at the Seoul World Cup Stadium in South Korea, reaching millions of people across the globe.
The theme song, "One Dream One Korea," gained millions of views on the internet from worldwide K-pop fans across more than 220 countries.
Now AKU aims to further expand this message by embarking on a global-scale campaign with another song like the landmark recording "We are the World," the 1985 recording by leading USA artists. The song of hope for Korean reunification and world peace will reverberate in every corner of the world.
One K Launch Fast Facts:
• 1,000 NGOs took part in the launch
• 40,000 participants at One K concert
• 30+ K-Pop Stars performed at Seoul World Cup Stadium
• 1,500 attendees at US-based One K events in 2015
• 4,000 media hits
• 13 million new impressions
• Engaged over 150,000 new people
• Story picked up by 400 news outlets
• Music and messaging reached over 200 countries
• Seoul Broadcasting Station (SBS), produced and broadcast the One K concert and a one-hour documentary program on the campaign.
Source: Global Peace Org
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