Vans Global Music Competition is Now
Open to Artists of All Genres with Valuable Prizes including Vans Product, Fender
Gear, Spotify and Apple Playlisting, MV Produced by Universal Music Group (APAC
exclusive) and a Chance to Share The Stage with Celebrated Musician Anderson
.Paak!
APAC Submission Open: Sep 2nd
to Sep 30th
Americas and EMEA
Submissions Open: Sept 28th to Oct 11th
Vans, the original action sports brand
and global advocate for creative expression announces the
worldwide expansion of the brand’s celebrated music platform, Vans Musicians
Wanted. Originally launched in Vans’
Asia-Pacific region in 2015, the Vans Musicians Wanted competition
is a global music platform that provides undiscovered musicians a chance for
their original music to be heard by a global audience. This year’s competition
has evolved into a seamless digital experience, and will award one grand prize
winner the opportunity to share the stage with Vans Ambassador and Grammy award
winning artist Anderson .Paak.
Launching
in partnership with the trailblazing talent from Vans’ final chapter of the
‘THIS IS OFF THE WALL’ brand campaign released today, Vans shares
the compelling journey of two artists: Atlanta-based rapper, J.I.D and Chinese-born
and American-raised artist, Bohan Phoenix, who express their personal
identities through music. Inspired by their experiences of fusing cultural
identity with raw musical prowess, Vans has partnered with J.I.D and Bohan
Phoenix to serve as guest judges for the global competition. The stories of
these two young artists within the hip hop industry serves as a catalyst for
the next generation of musicians looking to come up from their bedrooms to main
stage.
Vans’
‘THIS IS OFF THE WALL’ campaign stories celebrate creative expression
through the pursuit of artists making their own way forward in hip hop. The
genre has become a distinct language of choice for young voices who continue to
work to forge their own path by any means necessary.
Born
and raised in East Atlanta, Destin Choice Route, better known by his stage name
J.I.D, has carved out a
unique space for himself through his raw talent and unwavering desire for
greatness. While creativity was a constant throughout J.I.D’s life, he
originally pursued professional sports, but through injuries and uncertainty,
he embraced music. Driven by his magnanimous work ethic, J.I.D’s focus on
writing and dense wordplay has helped to establish him as a leader in a new
wave of hip hop that values craft over hype, defining a new sound that is
unmatched. Hear J.I.D’s origin story and the path he has taken in order to hone
his craft at Vans.com/JID.

Born
in Hubei, China and moved
to Massachusetts, Bohan Phoenix was introduced to
hip hop when his mother used popular movies and television as a tool to teach
him English. One movie in particular sparked a love for music and culture that
would go on to define his life moving forward. This introduction to hip hop led
Bohan down a path of discovery and personal exploration that brought him to
create his own music. By embracing his upbringing and dual cultural identity,
he began to make music that blended two languages and cultures together to
create something uniquely personal, pushing hip hop in new places. Watch Bohan Phoenix’s
journey to self-discovery and how his multicultural upbringing has come to
influence his identity as an artist at Vans.com/BohanPhoenix.
To
celebrate the partnership, Vans has teamed up with Bohan Phoenix to release his
customized Vans shoes on Vans.com/Customs .
Joining J.I.D and Bohan Phoenix as
special guest judges, European based singer-songwriter Nilüfer
Yanya, and Grammy award-winning artist, Anderson .Paak
will review the top-5 artists from each region. Top-5 artists from APAC will perform at the Vans
Musicians Wanted Virtual Concert this December, they will also receive
free album distribution through Spinnup, Universal Music Group’s distribution
service for independent artists. One grand prize winner will be selected to
receive Vans product, Fender Gear, Vans Spotify and Apple Music playlisting, music video produced
by Universal Music Group and one year of free and unlimited global music
distribution from Spinnup (APAC exclusive), and the opportunity to share the
stage with Anderson .Paak as the opening act in 2021.